ARTE features for YouTube are available in the following aspect ratios: 9:16, 16:9.
YouTube
Guidelines for ARTE’s YouTube channels:
General principles
Typography
Colours
Background
RVB 250·72·28
HEX #FA481C
CMJN 0·71·89·2
PANTONE 165 C
RGB 223·223·223
HEX #DFDFDF
CMJN 0·0·0·13
PANTONE Cool Gray 1C
RGB 100·100·100
HEX #646464
CMJN 0·0·0·61
PANTONE Cool Gray 10C
Typography
RVB 250·72·28
HEX #FA481C
CMJN 0·71·89·2
PANTONE 165 C
RGB 255·255·255
HEX #FFFFFF
CMJN 0·0·0·0
PANTONE White
RGB 0·0·0
HEX #000000
CMJN 0·0·0·100
PANTONE Black C
Profile photos
Profile photo - ART
Profile photo - Programmes
Profile photo – Themed channels
Bug logo / Programme logo
The ARTE bug logo is the channel’s identification logo. It is always positioned horizontally in the top right-hand corner of the screen, within the clearance area for widescreen (16:9) broadcasts.
The programme logo is always positioned at the bottom left of the screen.
YouTube content (16:9)
YouTube Shorts (9:16)
Bug logo
0:000:00
In/out loop animation.
Flying logo
0:000:00
To send a strong ARTE signal. Usually placed after the first sequence or the first shot.
Programme logo
Placed in the bottom left-hand corner, at the appropriate scale.
Safe zones
Thumbnails
Thumbnails are designed to ensure ARTE content is recognised quickly and to enhance its visibility on the platforms. YouTube thumbnails follow the same editorial and visual guidelines.
Font: Gotham Bold
Size: 105px
Line spacing: 100 px
Colour: 255-255-255
Alignment: bottom left
Programme logo: above the title
The recommended resolution for YouTube thumbnails is 1280x720.
ARTE channel
Thumbnail without programme logo for documentaries, series and documentary collections.
Thumbnail with logo for the following ARTE programmes:
ARTE Re: European Stories
ARTE Reportage
Tracks East
42 - The answer to almost everything
Is it true that ... ?
Arte Europe Weekly
Programme channels
Thumbnail with logo for ARTE programmes that have their own YouTube channel.
Thematic channels
Thumbnails with a lower third for content broadcast on ARTE’s themed channels.
YouTube Shorts
Font: Gotham Bold
Size: 70px
Case: Upper case
Line spacing: 70px
Alignment: Centred
Colour: 255-255-255
Border: 250-72-28
The Instagram thumbnail is automatically cropped to a height of 1440px.
The ARTE logo must remain at the top so as not to overlap with Instagram icons. This is the same position as the bug logo.
Text / Subtitles (Shorts)
Social media text helps to provide context and ensure digital platform content is accessible. This includes, in particular, introductory lower thirds for panellists and presenters, archive credits and subtitles.
Banners / Summaries
Banner
Font: Gotham Bold
Size: 60px (Name), 50px (Role)
Case: Upper case (Name), lower case (Role)
Colour: 255-255-255
Border colour: 250-72-28 (Name)
Sources
Font: Gotham Bold
Size: 60px
Case: Lowercase
Colour: 255-255-255
Subtitles
Comments
Font: Gotham Bold
Size: 66px
Case: Lowercase
Colour: 255-255-255
Outline size: 10px
Outline colour: 0-0-0
Interview
Font: Gotham Bold
Size: 66px
Case: Lowercase
Colour: 243-206-50
Outline size: 10px
Outline colour: 0-0-0
Packshots (Shots)
Packshots ensure that content is easily identifiable and highlight the connection with the ARTE brand identity. There are two versions: title packshots, for content not linked to a specific programme, and programme packshots, which incorporate the visual identity of the programmes themselves.
Title packshot
0:000:00
Title:
Font: Gotham Bold
Size: 70px
Case: Upper case
Line spacing: 70px
Alignment: Centred
Colour: 255-255-255
Author:
Font: Gotham Medium
Size: 60px
Case: Lowercase
Alignment: Centred
Colour: 255-255-255
Programme Packshots
Examples:
0:000:00
0:000:00
0:000:00
0:000:00
Examples:
0:000:00
0:000:00