Broadcasts

The ARTE bug logo is the channel’s identification logo. It is positioned within the safe zones for widescreen (16:9) broadcasts.

On-air navigation messages are displayed via a single-line banner, with alternating colours to distinguish between different message content.

These Idents, lasting between 12 and 30 seconds, can be split at any point to allow the broadcast to be synchronised to the nearest second. They illustrate the concept of culture’s magnetic pull across Europe: the sequence always begins with a complete map of Europe, which then distorts to form the letters ARTE.

Stings, which last 5 seconds, open the inter-programme sequences. These are the corporate versions; they are replaced by more event-specific stings during special programming (Summer Of, etc.)

“Now” graphics announce the programme coming up next. These are the corporate versions, which are replaced by more event-specific “Now” graphics during special programming (Summer Of, etc.).

Splittable: designed to be split into multiple sequences of varying lengths.

Loopable: can be looped indefinitely.