Brand identity

Franco-German friendship.

To move you, to inform you, and to share with you the joy of understanding and the desire to take action.

To be able to share different perspectives on the world.

All Europeans who are curious about the world, engaged with democratic, social and environmental issues and appreciative of the beauty of stories and works of art, and for whom the ARTE brand has become both a benchmark and a hallmark.

ARTE, the quality European cultural platform and channel that is audience-oriented, independent and committed, creative and firmly grounded in its history.

Stories shape the world.