ARTE social media features for Instagram and TikTok are available in the following aspect ratios: 9/16, 1/1, 4/5, 16/9.
Instagram & TikTok
Basic principles for ARTE’s Instagram and TikTok accounts:
General principles
Typography
Colours
Background
RVB 250·72·28
HEX #FA481C
CMJN 0·71·89·2
PANTONE 165 C
RGB 223·223·223
HEX #DFDFDF
CMJN 0·0·0·13
PANTONE Cool Gray 1C
RGB 100·100·100
HEX #646464
CMJN 0·0·0·61
PANTONE Cool Gray 10C
Typography
RVB 250·72·28
HEX #FA481C
CMJN 0·71·89·2
PANTONE 165 C
RGB 255·255·255
HEX #FFFFFF
CMJN 0·0·0·0
PANTONE White
RGB 0·0·0
HEX #000000
CMJN 0·0·0·100
PANTONE Black C
Profile photos
Profile photo - ARTE
Profile photo - Programmes
Profile photo - Themes
Bug logo / Programme logo
The ARTE bug logo is the channel’s identification logo. It is always positioned horizontally in the top right-hand corner of the screen, respecting the safe zones for each platform.
The programme logo is always positioned at the bottom left of the screen.
Bug Logo
0:000:00
In/out loop animation
Flying logo
0:000:00
To send a strong ARTE signal. Usually placed after the first sequence or the first shot.
Programme logo
Placed in the bottom left-hand corner, at the appropriate scale.
Safety zones
Thumbnails
Thumbnails are designed to ensure ARTE content is recognised quickly and to enhance its visibility on the platforms.
Font: Gotham Bold
Size: 70px
Line spacing: 70px
Alignment: centred
Colour: 255-255-255
Background: border 250-72-28
The Instagram thumbnail is automatically cropped to a height of 1440px.
The ARTE logo must remain at the top so as not to overlap with Instagram icons. This is the same position as the bug logo.
Texts / Subtitles
Social media text helps to provide context and ensure that digital platform content is accessible. This includes, in particular, introductory lower thirds for panellists and presenters, archive credits and subtitles.
Banners / Summaries:
Banner
Font: Gotham Bold
Size: 60px (Name), 50px (Role)
Case: Upper case (Name), lower case (Role)
Colour: 255-255-255
Border colour: 250-72-28 (Name)
Sources
Font: Gotham Bold
Size: 60px
Case: Lowercase
Colour: 255-255-255
Subtitles
Comments
Font: Gotham Bold
Size: 66px
Case: Lowercase
Colour: 255-255-255
Outline size: 10px
Outline colour: 0-0-0
Interview
Font: Gotham Bold
Size: 66px
Case: Lowercase
Colour: 243-206-50
Outline size: 10px
Outline colour: 0-0-0
Packshots
Packshots ensure that content is easily identifiable and highlight the connection with the ARTE brand identity. There are two versions: title packshots, for content not linked to a specific programme, and programme packshots, which incorporate the visual identity of the programmes themselves.
Title Packshot
0:000:00
Title:
Font: Gotham Bold
Size: 70px
Case: Upper case
Line spacing: 70px
Alignment: Centred
Colour: 255-255-255
Author:
Font: Gotham Medium
Size: 60px
Case: Lowercase
Alignment: Centred
Colour: 255-255-255
Programme Packshots:
Examples :
0:000:00
0:000:00
0:000:00
0:000:00
Examples :
0:000:00
0:000:00